Most GA4 properties were auto-created, never configured, and quietly measure the wrong things. Syntra sets up GA4 and Google Tag Manager properly — clean events, real conversions, honest attribution — so every decision downstream, from ad bidding to weekly reports, runs on numbers you can trust.
We rebuild your measurement from the ground up: a Tag Manager container with tidy, documented tags; events for the actions that matter — calls, form submits, chat starts, bookings; conversions defined on business outcomes rather than pageviews; and cross-domain and consent settings handled correctly.
Then the data goes to work. Conversions feed Google and Meta so bidding optimizes on real leads; GA4 feeds Looker Studio dashboards and the Reporting Agent's weekly summaries. One tracking layer, every downstream system telling the same story.
An untracked form, a double-counted conversion, a misfiring tag — each quietly steers budget the wrong way for months. Measurement is the foundation everything else stands on; we pour it properly.
Audit my tracking →Calls, forms, chats, bookings and key page actions captured as clean, named events — not GA4's noisy defaults.
Conversions defined on outcomes that make money, deduplicated and verified against your CRM's actual lead count.
One documented GTM container instead of script soup — faster pages, no double-firing, easy future changes.
Conversion imports to Google Ads and Meta so smart bidding optimizes toward leads, not clicks.
Channel and campaign reporting configured so 'where do customers come from?' has one true answer.
Consent mode and privacy settings configured correctly for Canadian businesses from day one.
The free website audit includes a measurement check — we'll show you which conversions are untracked, double-counted or lying to you.
Out of the box, GA4 tracks pageviews and little else — it doesn't know a form submit from a bounce, and auto-migrated properties are notorious for broken or missing conversions. Proper setup means defining the events and conversions that map to your actual business, then verifying them against reality.
Done right, the opposite. Consolidating stray scripts into one well-built Tag Manager container usually speeds pages up. Everything loads asynchronously after content, so Core Web Vitals are unaffected — we verify that as part of setup.
Google and Meta bid toward whatever conversion signal you feed them. Feed them clicks or noise, and they buy clicks and noise; feed them verified lead conversions — including phone calls via CallRail — and they hunt for people who actually become customers. Cleaner signal, cheaper leads.